Privacy policy

Last updated: October 26, 2026

Healtence operates this website and online store, including its related content, features, tools, products, and services (collectively, the “Services”), to provide customers with a convenient shopping experience. Our store is powered by Shopify, which helps us provide the Services.

This Privacy Policy explains how Healtence collects, uses, stores, and discloses personal information when you visit our website, browse products, make a purchase, create an account, communicate with us, or otherwise interact with our Services.

If this Privacy Policy conflicts with our Terms of Service regarding the collection, use, or disclosure of personal information, this Privacy Policy governs those privacy-related matters.

Please read this policy carefully. By using our Services, you acknowledge that you have had the opportunity to review this Privacy Policy. Where applicable law requires consent for a particular activity, we will obtain that consent as required.

1. Personal Information We Collect

“Personal information” means information that identifies you or can reasonably be linked to you. It does not include information that has been anonymized or de-identified so that it cannot reasonably identify you.

Depending on how you interact with our Services, we may collect or process the following categories of information:

  • Contact information: Name, email address, telephone number, billing address, shipping address, and other contact details you provide.

  • Payment and transaction information: Payment method, transaction records, order details, payment confirmations, refunds, returns, and related information. Payment details may be processed by Shopify and applicable payment providers.

  • Account information: Username, password, account preferences, settings, and other information associated with an account you create.

  • Shopping activity: Products you view, search for, add to your cart or wishlist, purchase, return, exchange, or cancel, along with related transaction history.

  • Communications: Information you provide when contacting customer support, submitting a question, responding to a survey, or otherwise communicating with us.

  • Device and technical information: IP address, browser type, device information, network information, identifiers, and related technical data.

  • Usage information: Information about how and when you interact with our website and Services, including browsing activity, navigation, and interactions with website features.

  • Marketing and preference information: Your communication preferences and, where permitted, information used to personalize marketing, advertising, or product recommendations.

We collect only the categories of information relevant to the purposes described in this policy, subject to applicable law and the features you use.

2. Sources of Personal Information

We may collect personal information from the following sources:

  • Directly from you: When you place an order, create an account, complete a form, contact customer support, subscribe to communications, or otherwise provide information.

  • Automatically through our Services: Through cookies, pixels, log files, and similar technologies when you browse or interact with our website.

  • From service providers: From companies that help us operate our website, process payments, analyze activity, provide customer support, or fulfill and ship orders.

  • From business partners and other third parties: Where permitted by law, including partners that support advertising, analytics, or other store services.

3. How We Use Personal Information

Depending on your interactions with us, we may use personal information for the following purposes.

Providing and Improving Our Services

We use information to operate our store, process and fulfill orders, accept payments, arrange shipping, manage returns and refunds, maintain customer accounts, remember preferences, provide customer support, process reviews, and improve the shopping experience.

We may also use shopping activity to help display relevant products, make recommendations, and improve our website and services.

Marketing and Advertising

Where permitted by law and subject to your choices, we may use personal information to send promotional emails or text messages, communicate offers, measure advertising performance, and display advertisements on our website or other platforms.

Advertising may be personalized using information such as products viewed, items added to a cart, purchases, or other interactions with our Services.

You can unsubscribe from promotional emails using the unsubscribe link in the message. Where available and applicable, you can also use our data-sharing opt-out page to exercise relevant privacy choices:

Data Sharing Opt-Out

Opting out of promotional communications does not prevent us from sending essential service-related messages, such as order confirmations or important account updates.

Security and Fraud Prevention

We may use information to authenticate accounts, process transactions securely, detect or investigate suspected fraud, prevent unauthorized activity, protect our customers and Services, and enforce our policies.

You are responsible for keeping your account credentials confidential and should not share your password with others.

Customer Communication

We use information to respond to questions, provide order updates, handle support requests, resolve disputes, and maintain our relationship with customers.

Legal and Regulatory Compliance

We may use information to comply with applicable laws, respond to valid legal requests, protect our legal rights, enforce our policies, investigate suspected violations, and participate in legal proceedings where necessary.

4. How We Disclose Personal Information

We may disclose personal information to third parties for legitimate business purposes, subject to applicable law and this Privacy Policy.

These parties may include:

  • Shopify: To host and operate our store, support checkout, process transactions, and provide relevant platform services.

  • Payment providers: To process payments, prevent fraud, and manage refunds or transaction disputes.

  • Fulfillment and shipping providers: To prepare, deliver, track, or return orders.

  • Technology and service providers: Including providers of hosting, cloud storage, analytics, customer support, security, and other operational services.

  • Advertising and marketing partners: To support advertising, measure campaign performance, and, where permitted, deliver personalized advertising.

  • Business affiliates: Where relevant to operating our business and providing the Services.

  • Parties involved in business transactions: Such as a merger, restructuring, financing, sale of assets, or bankruptcy, where disclosure is appropriate and lawful.

  • Authorities and other parties: When required by law or necessary to respond to valid legal process, enforce our terms, investigate wrongdoing, or protect our rights and the rights of others.

  • Other parties at your direction: When you request or authorize a disclosure, or where you otherwise provide the required consent.

Third-party providers may process information under their own privacy policies and applicable agreements. Their handling of information is also subject to the laws that apply to them.

Targeted Advertising and Data Sharing Choices

We may use Shopify-supported features and third-party services to support personalized advertising based on online activity across different merchants, websites, or services.

Depending on where you live, applicable privacy laws may give you the right to opt out of certain disclosures or processing for targeted advertising. You can review the options available to you here:

Manage Data Sharing and Opt-Out Preferences

We will honor applicable privacy rights and opt-out signals as required by law and supported by our privacy settings.

5. AI Shopping Channels and Product Information

Our products may be discoverable through shopping channels and services that use AI-powered product discovery, recommendations, or checkout features. These channels may be supported by Shopify or other service providers.

When our products are made available through these channels, product information may be shared or displayed, including product titles, descriptions, images, prices, and availability, so that customers can discover and compare our products.

If a shopping channel supports checkout directly within that channel, information needed to process and fulfill an order—such as the customer's name, email address, telephone number, shipping address, and order details—may be processed or shared with the relevant platform, Shopify, payment providers, and fulfillment partners as needed to complete the transaction.

The information shared depends on the channel, the features enabled for our store, and how you choose to complete your purchase. Our participation in an AI shopping channel does not mean that every channel has access to our entire customer database or complete order history.

AI-powered services and third-party platforms may process information under their own privacy notices and terms. Please review the relevant platform's policies when using those services.

6. Relationship with Shopify

Our Services are hosted by Shopify. Shopify collects and processes personal information about your access to and use of our store to provide, maintain, secure, and improve its platform and related services.

Information you submit through our store may be transmitted to Shopify and to service providers or other third parties, including providers located in countries other than your own, where necessary to operate our Services.

We may also use Shopify features that incorporate information from interactions with our store, other merchants, and Shopify. Where Shopify processes personal information for its own purposes in connection with these features, Shopify may be responsible for handling applicable privacy requests relating to that processing.

For more information about how Shopify handles personal information and the choices available to you, please review:

Your rights and the available controls may depend on your location and the type of processing involved.

7. Cookies and Similar Technologies

Our website and service providers may use cookies, pixels, tags, and similar technologies to operate the store, remember preferences, understand website usage, improve performance, support security, and provide advertising or analytics services.

The technologies used and the choices available to you may vary based on your location, browser, and privacy settings.

Where required by applicable law, we will provide appropriate notices and obtain consent before using non-essential cookies or similar technologies. You can review the privacy and cookie controls available through our website or browser settings.

Disabling certain technologies may affect the availability or functionality of some Services.

8. Third-Party Websites and Links

Our Services may contain links to third-party websites, applications, or online platforms that we do not operate or control.

If you visit a third-party service, you should review its privacy policy, security practices, and terms. We are not responsible for the privacy, security, content, or practices of third-party services that are outside our control.

Information you share through public or semi-public areas, including third-party social media platforms, may be visible to other users and may be used by those platforms or others under their own policies.

The inclusion of a third-party link does not automatically mean that Healtence endorses the website, its operator, or its content.

9. Children's Privacy

Our Services are not intended for children who are not legally permitted to use them under applicable law, and we do not knowingly collect personal information from children under the applicable age threshold.

If you are a parent or legal guardian and believe that a child has provided personal information to us inappropriately, please contact us using the details in the Contact section. We will review the request and take appropriate steps as required by applicable law.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we sell or share personal information of individuals under 16 years of age, as those terms are defined by applicable law.

10. Security and Retention of Information

We use reasonable measures designed to protect personal information against unauthorized access, disclosure, alteration, and destruction.

However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security, and information transmitted to us may not be secure while in transit. Please avoid sending sensitive information through unsecured communication channels.

We retain personal information for as long as reasonably necessary for the purposes described in this policy, including to provide the Services, maintain accounts, fulfill transactions, comply with legal and accounting obligations, resolve disputes, prevent fraud, and enforce agreements.

Retention periods vary depending on the type of information, the purpose of processing, and applicable legal requirements. When information is no longer required, we will take appropriate steps to delete it, anonymize it, or otherwise handle it in accordance with applicable law.

11. Your Privacy Rights and Choices

Depending on where you live, you may have certain rights regarding your personal information. These rights are subject to applicable legal requirements, exceptions, and limitations.

Your rights may include:

  • Access or right to know: Request information about the personal information we hold about you and how it is used.

  • Deletion: Request deletion of personal information, subject to applicable exceptions.

  • Correction: Request correction of inaccurate personal information.

  • Data portability: Request a copy of certain personal information or, where legally required, its transfer to another provider.

  • Opt-out of certain sales, sharing, or targeted advertising: Request that we stop certain processing activities where applicable privacy laws provide that right.

  • Objection or restriction: Where applicable, object to or request restriction of certain processing activities.

  • Withdrawal of consent: Withdraw consent where processing is based on consent. Withdrawal does not affect the lawfulness of processing carried out before withdrawal.

  • Marketing preferences: Unsubscribe from promotional communications at any time using the instructions provided in the message.

You can exercise applicable data-sharing opt-out choices here:

Data Sharing Opt-Out

If your browser or device sends a Global Privacy Control signal, we will process it as an opt-out request where required by applicable law and supported by our systems. Where permitted and technically supported, we may associate the signal with your account. Learn more at Global Privacy Control.

Except where required by law, we do not treat every browser “Do Not Track” signal as an opt-out request.

Additional Rights for UK and EEA Residents

If you reside in the United Kingdom or European Economic Area, you may have additional rights under applicable data protection law, including the right to object to certain processing, request restriction of processing, withdraw consent where consent is the legal basis, and lodge a complaint with a relevant data protection authority.

For the EEA, information about national data protection authorities is available through the European Data Protection Board.

Submitting and Verifying Requests

You can submit privacy requests through the options available on our Services or by contacting us using the details in the Contact section.

We may need to verify your identity before processing a request. Where permitted by law, you may appoint an authorized agent to submit a request on your behalf. We may require proof of authorization and may ask you to verify your identity directly.

We will respond to eligible requests within the time required by applicable law. We will not unlawfully discriminate against you for exercising your privacy rights.

12. Complaints

If you have concerns about how we collect, use, or disclose personal information, please contact us using the details below.

Depending on your location, you may have the right to appeal our response or submit a complaint to your local data protection authority. We will review privacy concerns and respond as required by applicable law.

13. International Data Transfers

Your personal information may be transferred to, stored in, or processed in countries other than the country where you reside. Privacy laws in those countries may differ from the laws in your jurisdiction.

Where applicable law requires safeguards for international transfers, we will rely on recognized transfer mechanisms or other lawful safeguards, such as Standard Contractual Clauses or applicable UK transfer mechanisms, unless the transfer is to a country recognized as providing an adequate level of protection.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, Services, technology, legal requirements, or other operational needs.

When we make changes, we will publish the revised policy on this page and update the “Last updated” date. We will provide additional notice when required by applicable law.

15. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or would like to exercise a privacy right, contact us:

Healtence

Email: admin@healtence.com

Phone: +1 304-237-1573

Address: 228 Boarstall Lane, Daniels, WV 25832, United States

Additional contact information is available through our Contact Information Policy.

For purposes of applicable data protection laws, Healtence is responsible for determining how personal information is processed through its store, except where another party acts as an independent controller for its own processing activities.